Celebrate Amazigh New Year in Morocco’s Iconic Cities

The Amazigh New Year, or Yennayer, is a vibrant celebration marking the first day of the Amazigh agricultural calendar. Observed on January 14th, Yennayer reflects over 2,975 years of Amazigh heritage. Across Morocco, cities come alive with feasts, dances, and cultural festivities, showcasing the enduring pride of the Amazigh people. Below, we highlight 10 cities where Yennayer is celebrated with unique traditions, historical depth, and cultural richness.

Agadir: A Cultural Hub of Souss-Massa

Population: ~721,431

Agadir is a coastal jewel and a hub for Amazigh culture in southern Morocco. Rebuilt after the 1960 earthquake, the city retained its deep connection to its heritage.

Yennayer Traditions:

• Feasting on tagoulla, a barley-based dish symbolizing prosperity.
• Performances of ahwash, traditional Amazigh group dances and chants.

Must-See Attractions:

• Agadir Oufella Ruins: A fortress offering panoramic views of the Atlantic.
• Souss-Massa National Park: A haven for birdwatchers and nature lovers.

Tiznit: A City of Silver and Stories

Population: ~198,542

Tiznit, known for its silver jewelry, is steeped in Amazigh tradition. The medina’s unique architecture reflects its importance as a cultural and trade hub.

Yennayer Highlights:

• Workshops showcasing traditional Amazigh jewelry-making techniques.
• Storytelling sessions that bring to life Amazigh myths and folklore.

Explore Tiznit:

• El Mechouar: The historic central square surrounded by city walls.
• Aglou Beach: A tranquil escape blending nature and heritage.

Marrakech: Where History Meets Amazigh Heritage

Population: ~1,571,580

Marrakech, often referred to as the “Red City,” is a melting pot of cultures with strong ties to Amazigh heritage. Its name, derived from the Amazigh phrase “Amur n’Akush,” means “Land of God.”

Yennayer in Marrakech:

• Public performances of ahidous dances in Jemaa el-Fnaa.
• Exhibitions of Amazigh artifacts and culinary delights.

Top Attractions:

• Majorelle Garden - Jardin Majorelle: An artistic oasis celebrating Amazigh design.
• Menara Gardens: A serene symbol of Morocco’s agricultural roots.

Al Hoceima: The Pearl of the Rif

Population: ~371,527

Nestled in the Rif Mountains, Al Hoceima is a coastal city known for its Riffian Amazigh roots and natural beauty.

How Al Hoceima Celebrates Yennayer:

• Seafood feasts paired with barley dishes.
• Izran poetry recitals celebrating Amazigh history.

Places to Visit:

• Quemado Beach: A pristine shoreline perfect for relaxation.
• Ajdir Forest: A lush escape ideal for hiking and picnics.

Chefchaouen: A Blue Gem with Amazigh Roots

Population: ~412,713

While famous for its blue walls, Chefchaouen also boasts a rich Amazigh heritage. Founded in the 15th century, the city blends Andalusian and Amazigh traditions.

Yennayer Celebrations:

• Community feasts and Amazigh cultural workshops.
• Displays of traditional weaving and dyeing techniques.

Don’t Miss:

• Kasbah Museum: Offering insight into local history and Amazigh culture.
• Ras El Maa Waterfall: A serene spot just outside the city.

Essaouira: Where Traditions Meet the Atlantic

Population: ~426,719

Essaouira’s windswept medina and coastal charm make it a unique destination. Its Amazigh, Arab, and Jewish influences blend seamlessly in architecture and culture.

Yennayer in Essaouira:

• Festivals of Amazigh music, including gnawa performances.
• Culinary offerings that fuse coastal and Amazigh flavors.

Explore Essaouira:

• Skala de la Ville: A historic sea-facing bastion.
• Moulay Hassan Square: A lively spot for festivals and markets.

Ouarzazate: The Gateway to the Sahara

Population: ~304,932

Ouarzazate, known for its cinematic landscapes and Amazigh kasbahs, is steeped in history and tradition.

Yennayer Traditions:

• Communal gatherings to share stories of Amazigh ancestors.
• Preparations of amendil, a barley bread baked for good fortune.

What to See:

• Ait Ben Haddou: A UNESCO World Heritage site and ancient ksar.
• Atlas Film Studios: A backdrop to countless films and TV shows.

Tinghir: A Cultural Oasis in the Atlas

Population: ~323,805

Tinghir is famous for its dramatic landscapes, including the Todra Gorge. The town’s name, meaning “foothill,” reflects its location between mountains and desert.

Yennayer Celebrations:

• Folklore dances and communal feasts in the Todra Gorge.
• Traditional bread-making workshops for visitors.

Highlights:

• Todra Gorge: A must-see for climbers and nature enthusiasts.
• Jewish Quarter: A historic neighborhood with unique architecture.

Khenifra: A Middle Atlas Marvel

Population: ~370,240

Located in the heart of the Middle Atlas Mountains, Khenifra is known for its natural beauty and Amazigh Zayanes tribe.

How Khenifra Celebrates Yennayer:

• Imazighen poetry competitions celebrating local legends.
• Agricultural-themed festivals with seasonal produce.

Explore Khenifra:

• Oum Er-Rbia River: A scenic spot for picnics and hikes.
• Cedar Forests: Home to Morocco’s famous Barbary macaques.

Errachidia: The Fertile Gateway

Population: ~427,572

Situated near the Ziz Valley, Errachidia is a gateway to Morocco’s vast southeastern oases. The city reflects centuries of Amazigh agricultural heritage.

Yennayer in Errachidia:

• Seffa medfouna, a sweet couscous dish, takes center stage.
• Nighttime storytelling sessions around bonfires.

Top Spots:

• Ziz Oasis: An expansive palm grove perfect for exploration.
• Hassan Addakhil Dam: A striking contrast of water and desert.

The Amazigh New Year, Yennayer, is a celebration of life, heritage, and community. Each city in Morocco offers a unique perspective on this ancient tradition. Whether it’s the coastal charm of Essaouira, the mountain magic of Khenifra, or the urban energy of Marrakech, visiting during Yennayer promises an unforgettable cultural journey.

Start your year with a trip that blends history, celebration, and Morocco’s unparalleled diversity!